Entrepreneurial Giving (eg)
Empowering early-stage entrepreneurs to see business as a force for good
Launched in 2016, "eg" was built on the belief that "doing well and doing good" should be linked from a business's inception.
Mission & Impact
Our vision was to embed a culture of social responsibility into the DNA of the global startup community and young leaders. We did so by inspiring early-stage entrepreneurs to see business as a force for good, encouraging them to commit to social impact and charitable giving from the very beginning of their commercial journey.
Until 2020, the campaign built a global network of "Purpose-Driven Founders" who committed to giving back, proving that social responsibility could be a core competitive advantage for modern startups.
Core Pillars
The Pledge Model
Encouraging founders to commit a percentage of equity, profit, or time to charitable causes.
Founders Network
Creating a community of like-minded entrepreneurs through summits and digital platforms.
Purpose-Led Growth
Providing resources to help startups integrate social missions into their commercial operations.
